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The Journey Behind the Brand

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It took many eye opening journeys, spontaneous fishing trips, some good and some bad employees, office spaces, one cracked out warehouse, and indecisive products decisions to finally bring you SOLIFORNIA.COM- home base and headquarters for the world’s dopest and only fishing company based in NYC. We started the journey on the road, from Maine to the Florida Keys, and dozens of places in between. Fishing for Largemouth Bass and Northern Pike, to Bull Shark and Tuna. Fifteen degrees below zero ice fishing through a hole, to 110 degrees fishing for monsters in the mysterious waters of Costa Rica.

Now, as we enter phase two of the brand, bringing Nature to the streets and bringing havoc to the great outdoors, we reflect on what a crazy year it’s been, and look forward to a new year of success and growth for SOLIFORNIA. Our product will be launching in January 2016, so stay tuned to witness the beautiful insanity! Join our mailing list to be the first to see our mind-blowing products and get first dibs on our product because they are going to sell out fast! In the meantime, check out a few of our most epic moments from this year.