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​Visualize Fishing through a new lens.

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We always think it’s a good idea to step back and remind y’all what we stand for! Sometimes shit gets lost in translation.

Our hell-bent mission? Spark a movement establishing a True Fisherman Culture - ultimately bringing humanity closer to nature.

By integrating Fishing with art, music, and street culture, we are inspiring interest from folk who have never been fishing before! Young & old.

The Solifornia movement transforms Fishing into a mysterious, psychedelic, and incredible universe.

Fishing culture is waiting to blow the F up on a global level.

Our goal & aspiration to make the above a reality is to inspire & enable city girls everywhere to start fishing. They have never been marketed to properly and simply think fishing is foreign – kind of like Nascar. Instead, fishing should look and feel more-so in the realm of skate surf; where companies give a shit about the quality of product, messaging, content, and CARE they are releasing into the universe.

We want girls to be able to experience and perceive fishing just like skateboarding was in the 70's- ready to evolve into a die-hard lifestyle.

Join the #Solifornia Revolution! Together, we can elevate fishing & the great outdoors for generations to come.

Fish like a savage, Chill like a Fish™️

Take a Friend Fishing, Change the universe

We can sit here all day long & write about how much damage & horribly messed up the last year was…Instead, we want to focus on a positive aspect & spread some light & positivity.Here at Solifornia in NYC, our mission is to increase the number of fisherman; especially in urban areas - where folk [...]

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Canadian Border Control- THORW(it)BACK! February 10, 2016

It all started one early morning in May. I was reading an article about how insane Muskie fishing is and decided, fuck it – I am heading to Canada to kill it!I quickly rounded up the Solifornia crew; we all jumped in my 4-door jeep wrangler and started our journey from NYC to Canada. The [...]

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Tupac X Irwin

Fishing is our portal into Nature's insanity. There are infinite natural components that determine success, and the more you familiarize yourself with nature's elements, the more you can use them to your advantage.We have two inspirational heroes who have made a lasting impression on our brand: Steve Irwin and Tupac Shakur. These two legends have [...]

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​FISH OUT OF WATER : Fishing x Skateboarding

Fishing is the ultimate for us, but we respect ALL outdoor pursuits. The important thing is to get outdoors and stroke your passion! After extensively researching the fishing industry, we noticed how many important people in the world are excluded by the biggest fishing and outdoor companies. For example - Take a look at many [...]

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Fishing X Fashion

FISHING X FASHION We are proud to announce the launch of our new Hoodie and Joggers collection. All the prints on our garments are based off of actual fish patterns, which appeal to both fisherman and the general public. The beautiful patterns include Largemouth Bass, Brook Trout, Striped Bass, & Red Snapper. In an effort to bring fishing to the streets, [...]

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How to Catch a Largemouth Bass | Tap into the Ecosystem

You don't need fancy equipment or a boat to catch a "Bucket Mouth" or giant largemouth bass. All you need is a fishing rod & some hooks. By following this equation, you will be able to find success in any situation: Worm > Bluegill > Largemouth Bass 1. Dig up some worms! There's free bait everywhere! Get savage, find a good spot (moist, wet, [...]

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Solifornia Fishing Hats

Solifornia Fishing Hats! We are stoked to announce the launch of our new Fishing Hats! This collection is inspired by Nature's art Below the Surface. We designed this collection to present some of our favorite fish patterns that our Head of Design,  Katie Cousins,  drew by hand with intense detail.   We chose specific fish patterns [...]

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Lake Champlain, Vermont!

Most people have never been ice fishing, so they have no idea what they’re missing. Ice Fishing can change your perception of winter forever! Ice Fishing is the one of the more extreme forms of fishing – to think that you are capturing life in the harshest of conditions- it will blow your mind. Most people [...]

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