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PROJECT MINDSET

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Since the very beginning of Solifornia, our efforts have been orchestrated to create a landscape for people to live, represent, and evolve the fisherman way of life.

The Solifornia lifestyle is fueled by art, music, and street culture; all meant to recruit our breed of new dope fisherman who haven’t been properly introduced to the great outdoors.

We are proud to announce the official launch of our new collection - Project mindset.

Made in small limited edition batches, these HIGH quality hats will never be made again.

We believe that by wearing our hat, you will be effectively recruiting new dope “fisherman.” Proceeds from our hat sales go to introducing underprivileged kids in Brooklyn to the beautiful world of fishing.

It's time we start cultivating a movement to change the minds of the many and strengthen the minds of the few. The Fisherman persona should be affiliated with surfers and skateboarders; sharing a special connection with nature.

Together, our generation can revolutionize “The Fisherman” Forever. 

Special Podcast Featuring Solifornia!!!

In this special newsletter, we are pleased to share a special podcast that features our founder Sol going on a deranged tangent about what Solifornia means to us. We highly recommend giving this a LISTEN!Our segment within the episode starts around 1:46 minutes into the episode, so don’t hesitate to fast forward! Our spot is [...]

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​Visualize Fishing through a new lens.

We always think it’s a good idea to step back and remind y’all what we stand for! Sometimes shit gets lost in translation.Our hell-bent mission? Spark a movement establishing a True Fisherman Culture - ultimately bringing humanity closer to nature. By integrating Fishing with art, music, and street culture, we are inspiring interest from folk [...]

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Take a Friend Fishing, Change the universe

We can sit here all day long & write about how much damage & horribly messed up the last year was…Instead, we want to focus on a positive aspect & spread some light & positivity.Here at Solifornia in NYC, our mission is to increase the number of fisherman; especially in urban areas - where folk [...]

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Canadian Border Control- THORW(it)BACK! February 10, 2016

It all started one early morning in May. I was reading an article about how insane Muskie fishing is and decided, fuck it – I am heading to Canada to kill it!I quickly rounded up the Solifornia crew; we all jumped in my 4-door jeep wrangler and started our journey from NYC to Canada. The [...]

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Tupac X Irwin

Fishing is our portal into Nature's insanity. There are infinite natural components that determine success, and the more you familiarize yourself with nature's elements, the more you can use them to your advantage.We have two inspirational heroes who have made a lasting impression on our brand: Steve Irwin and Tupac Shakur. These two legends have [...]

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​FISH OUT OF WATER : Fishing x Skateboarding

Fishing is the ultimate for us, but we respect ALL outdoor pursuits. The important thing is to get outdoors and stroke your passion! After extensively researching the fishing industry, we noticed how many important people in the world are excluded by the biggest fishing and outdoor companies. For example - Take a look at many [...]

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Fishing X Fashion

FISHING X FASHION We are proud to announce the launch of our new Hoodie and Joggers collection. All the prints on our garments are based off of actual fish patterns, which appeal to both fisherman and the general public. The beautiful patterns include Largemouth Bass, Brook Trout, Striped Bass, & Red Snapper. In an effort to bring fishing to the streets, [...]

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How to Catch a Largemouth Bass | Tap into the Ecosystem

You don't need fancy equipment or a boat to catch a "Bucket Mouth" or giant largemouth bass. All you need is a fishing rod & some hooks. By following this equation, you will be able to find success in any situation: Worm > Bluegill > Largemouth Bass 1. Dig up some worms! There's free bait everywhere! Get savage, find a good spot (moist, wet, [...]

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